AI is becoming an indispensable element in the development strategy of businesses, but the application of this technology poses many leadership challenges. David De Cremer, Dean of the Dunton Family School at the D'Amore-McKim School of Business, Northeastern University, emphasized that business leaders need to be directly involved in the AI ​​transformation process instead of completely delegating it to technology experts.

Leadership Challenges When Applying AI

Currently, many organizations consider not using AI a big risk, which puts significant pressure on business leaders. They have to adjust to take advantage of the technology but lack a deep understanding of it. As a result, many companies invest heavily in AI but do not reap the value they deserve.

A common mistake is to overemphasize the technical aspect, viewing AI as a technology solution rather than part of an overall business strategy. When the human element is overlooked, organizational goals are not closely aligned with AI implementation, leading to wasted resources and poor performance.

Leaders Need to Take Control

According to De Cremer, business leaders cannot stand on the sidelines when their organizations adopt AI. In his book *The AI-Savvy Leader*, he emphasizes that leadership skills play a core role in ensuring AI becomes a true value-creating tool. Leaders need to understand how AI can serve the business strategy, ask the right questions, and guide the implementation process in a responsible and human-centric way.

This means that leaders must not only rely on technology experts but must be proactively involved in decision making, shaping strategy and ensuring that AI supports the long-term goals of the organization.

Conclusion

AI is not just a technology tool but also a vital part of business strategy. Business leaders need to ensure that AI implementation is not only focused on the technical aspects but also aligned with organizational goals and creates real value. To do this, they must be proactively involved in the AI ​​transformation process and have a clear strategy.