Over the past few years, Zinnia India has made a strong push into the insurance technology space, automating manual insurance processes. With a strategy to leverage India’s tech talent, the company is expanding its reach and providing cutting-edge digital solutions to the insurance industry.

From Third Party Regulator to Technology Hub
Zinnia is a US-based insurance technology provider. Initially, when it launched its operations in India in 2018, it was only a third-party regulator for US clients. According to Zinnia India CTO Pawan Choudhary, the Gurugram hub had very little engineering activity.

However, seeing the potential of India’s software engineering talent pool, the company quickly changed course. Just a year later, Zinnia opened its first technology hub in Pune. The company now has eight offices across India, including a new tech hub in Bengaluru.

Expanding Market Share through Acquisitions
Zinnia’s expansion strategy goes beyond building tech hubs and also through acquisitions. For example, in April 2024, the company acquired Ebix, a life insurance and annuity business. The acquisition helped Zinnia add around 200 employees in Noida, while also strengthening its position with a new hub in Hyderabad.

Enhancing the Role of the Indian Team
Currently, engineers in India handle the entire product development process for Zinnia, not only supporting customers but also taking on new technology projects. The company offers 27 products across three main categories: insurance solutions, distributor support, and digital services for large, established insurance companies.

With a total of 2,900 employees globally, Zinnia has 1,600 people working in India. Of these, nearly two-thirds are technology professionals, including engineers, product managers, and project managers.

Looking to the Future of Insurance Digitalization
Zinnia is focused on developing a core technology platform that can be customized to each customer’s needs. This helps the company provide more flexible solutions, contributing to simplifying and optimizing the insurance process. With rapid expansion and a well-planned development strategy, Zinnia India is gradually asserting its position in the global insurance technology sector.